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March 4, 2008
By: TOM BRANNA
Editor
JAPAN: A Nikkei Weekly point-of-sale (POS) survey shows Unilever’s new brands rank first through third among top 10 bestsellers as young men grow concerned about body odor. While long-established brands tend to be the bestsellers, Unilever Japan’s new Axe jumped to the top due to a strong advertising campaign. According to Nikkei POS data, which was used to list the top 10 best-selling brands in the three-month period from August through October last year, the three leading places were taken...
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